Creative Commons + Unsplash
Without Creative Commons, Unsplash could not exist.
With a mission to ‘build a more equitable, accessible, and innovative world’, Creative Commons (CC) has given content that previously living behind invisible walls the ability to break out and join the public domain.
We have a lot in common with Creative Commons beyond providing a platform for sharing work under their ‘Creative Commons Zero’ license. Their team works remotely—much like ours—and also like us, they don’t do things in a standardized way. Since their beginnings in 2001, Creative Commons has partnered with individuals and brands like Nine Inch Nails, the MET, Wikipedia, and even with landmarks like the September 11th Memorial in New York City.
Our relationship with Creative Commons is an organic one. We learn a lot from each other and we take every opportunity to do so—we chat often, collaborate on content and as of recent, have made the leap to participate in the 2017 Creative Commons Summit the week of April 24th.
When the CC team let us know that they would be hosting their annual event in Toronto (essentially our home turf) we knew we had to get involved. Per usual, we didn’t want to simply put our logo on vinyl banners, as we figured we could collaborate in an even better way to support the ever growing open-access community.
After much brainstorming, we decided to take an approach that allowed us to illustrate the many facets of Unsplash.
Unsplash Panel Discussion
Luke Chesser, co-founder of Unsplash and product team lead, has been working alongside the CC Summit programming team to organize a panel discussion that will cultivate a conversation around the topic of the CC0 license and its role in the success of Unsplash.
Serendipitously—Toronto Native, Ambassador and Unsplash contributing photographer, Patrick Tomasso has been eager to host a gathering in his home city. Upon discussing the summit, we decided that it would be a perfect opportunity to bring both of our communities together by hosting a photowalk the weekend before the Summit. The photowalk will bring attention to CC's presence in the city, while also providing a unique event for attendees in town for the weekend to see Toronto through a new lens.
In Toronto the weekend of April 23rd? Join us.
Conference Passes & Tote Bag
Obviously we had to get involved in the swag. We partnered with the extremely talented lettering artist, Stefan Kunz, to create a graphic to be used on both the Conference Passes and Tote Bags. Stefan caught our attention when he began using Unsplash photos to underlay his lettering work. We were blown away at the way he could bring images to life. The conference passes feature an energetic lettering design overlaid onto a beautiful shot by Patrick Tomasso. In case you don't see them up close and personal, we will be sure to show them off in our event recap.