The Unsplash Manifesto

Unsplash was created in 2013 as a simple tool for creators. The concept was born from the pain we had as creators in finding great, usable imagery.

The internet was meant to connect, inform, and inspire us in unprecedented ways. Yet, when it came to usable images, that connection was shut down. While the need for images was increasing dramatically, the systems supporting the supply of usable images were incompatible.

Unsplash was formed as the antithesis to the stock image experiences available at the time. Instead of vast libraries, licensed and presented for commercial buyers, Unsplash focused on giving original, high-resolution images for anyone and free to use for anything.

We started Unsplash by giving away 10 images we had leftover from a photoshoot. Today, Unsplash has become a platform fueled by creators who have generously gifted hundreds of thousands of their own photos. We’ve seen Unsplash images inspire millions of creations, from helping a 10-year-old learn graphic design, to powering the imagery behind stories blanketing the internet. Unsplash is a community that celebrates creativity.

Our aim is to celebrate the gifts Unsplash contributors make by pushing the impact of their photography as far as we can. Our world is becoming increasingly visual. Images connect on an emotional level. They are not only how we self-express but also how we understand all kinds of information. The creative spirit is one of exploration. If creativity is a form of exploration, then an image is the perfect start.

From the beginning, Unsplash has held a particular view on the future of creativity, and our vision remains unchanged. We believe everyone is creative and that we have a responsibility to empower everyone to create. Creativity is a fundamental human need that is essential not only for progress but for feeling connected to the world and oneself. Our world is evolving rapidly. Manual to automated. Physical to digital. Earth to Mars. While we don’t know exactly where everything is headed, what we do know is creativity will be how we get there.

Our 3 values:

  1. Share. Remix, rework, recreate. This only works if we all take part. So share, take, manipulate, and reshare.

  2. Show Love. While the Unsplash License allows you to share without the limitations of copyright, this doesn’t mean we should ignore the work of our contributors if we can help it. It is not necessary but when possible, support artists willing to offer their work by giving credit.

  3. Create. Art only exists because of other art. What you build becomes the next material that inspires the next artist. Without creation we have nothing so go make something.

Annie SprattMikael